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Accipiter Announces Associated New Media as First European Customer For Latest Version of Ad Management Solution

Leading European Newspaper Publisher Signs Multi Year Agreement for Accipiter's Licensed AdManager Version 7

SAN FRANCISCO--(BUSINESS WIRE)--May 24, 2004--

Domain Hosting Accipiter Solutions, Inc. announced today that Associated New Media (ANM), the digital publishing division of Associated Newspapers Ltd., one of the UK's premier national newspaper groups, has chosen the latest release of Accipiter's AdManager, Version 7, to meet its complex ad serving needs.
Launched in 1995, ANM publishes some of the UK's most successful new media resources and services. With the recent launch of ANM's dailymail.co.uk and mailonsunday.co.uk, Accipiter is positioned to provide ad management capabilities for one of the largest new site launches in the UK this year.

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Business Hosting Provider Web "ANM's decision to choose AdManager V7 for its ad serving needs is a great validation of Accipiter's continued investment in our technology," said Mike Keaton, director of European Operations, Accipiter. "This latest release of AdManager was based directly on client feedback and addresses the industry's need for a more comprehensive ad management solution. As the second significant release in the last 13 months, AdManager V7 further enhances our technology leadership position in the online ad industry."

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Ecommerce Hosting Email With increasing market demands for sophisticated ad frequency capping, reduced operational costs, and improved productivity, the selection of AdManager was an important component of ANM's online ad management strategy. Crucial to ANM's decision to switch from a competitive ad management solution to Accipiter's AdManager was the need for expanded frequency control capabilities. AdManager V7 will allow ANM to control ad exposure at the campaign, ad group and ad format levels. This level of control is critical to ANM as it will help them prevent "banner burnout" from occurring on their Web site.

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Cheap Web Hosting "Following a review of our ad serving operations, we decided that Accipiter is best placed to support our online advertising needs today, and to continue to meet those needs as they change and evolve," explains Mark Milner, group commercial director for ANM. "We feel sure that Accipiter's proven technology, their innovation and experience will help make the launch of our new site a great success."

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Small Business Hosting About Associated New Media

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Web Hosting Domains Associated New Media (ANM) is the digital publishing division of Associated Newspapers Ltd, one of Britain's premier national newspaper groups, which publishes the Daily Mail, The Mail on Sunday, Evening Standard and Metro. Launched in 1995, ANM publishes some of the UK's most successful new media resources and services. The ANM network includes many award-winning sites such as:

Web Hosting Domain Names -- Femail.co.uk, the site for today's women

Domain Name Registration -- This is London, the award-winning site for Londoners including This is London Jobs and This is London Property

Hosting Web Hosting -- This is Money, the award-winning independent personal finance site

Web Hosting Plans -- This is Travel, the travel site for people in the UK looking to plan their holiday from start to finish, which includes travelAds, a great new travel classified directory service

Web Hosting Business For more information about ANM, please visit http://www.anm.co.uk/about.html.

Web Hosting Email About Accipiter

Dedicated Web Hosting Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organisations such as the Internet Advertising Bureau and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioural targeting technology. For general information, please visit www.accipiter.com.

Web Hosting Comparisons AdManager and AdBureau are trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Affordable Web Hosting AD:TECH NOTE: If you are attending AD:TECH, May 24-26 in San Francisco, please visit Accipiter in the Monterey Room, table #2.

Web Hosting Package Contacts

Web Hosting Provider
SRK Communications for Accipiter
Shawn Ramsey-Kroboth, 919-359-0947
Mobile: 919-621-0737
shawn@srkcommunications.com
or
Associated New Media
Sophie Bickford, +44 (0) 20 7927 8560
sophie.bickford@anm.co.uk
or
Cohn Wolfe PR
Louise Andrews, +44 (0) 20 7331 5464
louise_andrews@uk.cohnwolfe.com

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