Building Customer Trust with Secure E-Commerce by www.vipwh.com
Whether your e-commerce operation involves selling an entire catalogue of items, a small collection of goods, or even just one product, the simple reality is that unless people buy the items for sale on your Web site, you won't make any money. And while the last few years have done a lot to make consumers more comfortable with the idea of shopping online, a significant effort is still necessary, on your part, to convince a potential consumer that they will be doing business with a secure and trustworthy operation.
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And because you'll have to employ some form of remote payment,
you'll have to do business with some type of
transaction processing business. And even more than your customers,
your billing solution partners will demand some assurance that your
operation is secure before they involve themselves in your
transactions.
As it happens with any brick and mortar business, you need to take many things into account before choosing your ecommerce web host. How many other online business websites are they already hosting What has been their track record till now What do the other ecommerce entrepreneurs think of them What all tools do they provide when you purchase their ecommerce web hosting package Along with these, let us discuss in points what makes a host good for your ecommerce or online business website.
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To put it simply: in the e-commerce business, securing trust in
your company is essential to your success. Trust is as important to
a potential customer's purchasing decision as the products you
offer him. And an essential element of building that trust, with
both customers and partners, is the assurance that your e-commerce
operation meets the demanding security standards required of
organizations handling sensitive financial information.
If you want to build an ebusiness or take your existing business online, Web.com can provide your business website with the tools and web hosting it needs. Our complete, use ecommerce solution offers robust ecommerce functionality including eStore builder, PayPal " " buttons, eBay and Amazon store connectors, Miva Merchant and Versign payment gateway features. With Web.com's complete, use ecommerce website solution, its easier than ever to start selling and accepting payments online now!
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Setting up a Storefront
//www.elessiacosmetics. storefront screenshot 02 //www.yummydelights. storefront screenshot 03 //www.callawaycoastal.com Ecommerce & Business Hosting For the Novice Or The Expert Apollo Hosting makes ecommerce web hosting easy. Whether you're a seasoned player in the world of ecommerce or just starting out, we have the right business web hosting plans for you. We provide a reliable ecommerce hosting solution that adapts to the growing needs of your business. We offer a comprehensive range of tools in our business web hosting plans, like the Miva Merchant shopping cart, that make selling on the web a breeze! Our affordable ecommerce hosting rates allow you to save more money and invest this capital in your business where you need it most.
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A big part of building trust with your customers is your
presentation. The very fact that they're browsing your online store
is a good indicator that they're familiar with the possibilities of
online
shopping, and are prepared to consider buying. What
you do to convince them, and the effectiveness of your efforts, may
be the deciding factor in a possible sale.
plans include free web site design. We offer cheap website hosting services and free domain names. For businesses, we offer a full range of hosting web site services, VPS services, ecommerce hosting, and dedicated plans. We understand the unique chemistry of the web hosting relationship and the trust that is placed in us. We offer U.S. based support and have been in business since 1998.
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The shopping interface you introduce to customers is arguably the
most important piece of your e-commerce site's presentation. A
familiar, easy-to-navigate interface can go a long way toward
establishing the trust you're after. Seasoned online shoppers will
know what to expect from an e-commerce site, and meeting those
expectations is a good way to gain their confidence. And novice
surfers will probably be more comfortable if your online store
closely resembles the major e-commerce interfaces they might have
encountered.
Whether you're building your Web site for your business, organization, sports team, or family, Myself Web Site package has everything you need to get online today!
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Building a storefront compatible with your customers' expectations
is one of the more obviously beneficial features of using an
e-commerce software product such as those provided by Miva
(www.Miva.com), BizCrafter (www.BizCrafterCorp.com) or eCartSoft
(www.eCartSoft.com) to build your site. Most of these programs will
help you to build a simple, effective and familiar shopping
interface that can include pictures, shopping cart functions and a
number of useful security features.
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In addition to helping you build an attractive online shop, most
e-commerce software has features allowing it to help manage your
inventory, interact with your payment processing systems, simplify
your relationships with suppliers and affiliates and even promote
your site.
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E-commerce software can usually be purchased online from the
maker, but is also quite often included as part of a specialized
e-commerce package from any of the many Web hosts that support such
operations.
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Finding a Commerce-Friendly Web Host
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Assuming that this is one of your first efforts at building an
e-commerce Web site, it's a safe bet that you'll be outsourcing
most, or at least some of the site's technical operations to a Web
hosting company. This is by no means a bad thing, and in fact can
free up your time and IT resources, allowing you to focus on the
operations of the business itself.
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More than simply freeing your time, however, many Web hosting
companies have plans tailored specifically to the needs of
customers developing or operating e-commerce Web sites. A few
hosting companies offering enhanced e-commerce features include
VIP PowerNet Web Hosting (www.VIPWH.com), ValueWeb
(www.ValueWeb.com) and Global Internet Solutions (www.GISol.com).
These commerce-friendly hosting plans often include a software
license for one of the storefront building programs with your
monthly fees, as well as a number of other support services,
designed to provide you with a secure platform from which to do
business.
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And while software and services may be convenient, there are other
reasons
why a host that understands
e-commerce is critical to your business. A good e-commerce host
will already have the means in place to secure your online
transactions with protocols such as SSL. It may be able to
process transactions for you, or help you set up a merchant
account. And most importantly, it will have the service level
guarantees suitable to the high demands of your e-commerce
operation.
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Of course, in addition to the products and services they provide,
it's hard to argue against the value of experience. And a Web host
well versed in e-commerce should be able to help you by answering
whatever questions you may have.
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Securing Information Using SSL
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At the core of any e-commerce operation is the financial
transaction between Web site and consumer. One of the most common
methods for accepting payment from your customers is accepting the
submission of credit card information online. But by accepting your
customers' credit card information through your Web site, you are
also accepting the responsibility for the security of that
information.
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The standard protocol for securing communications on the Web is
Secure Sockets Layer (SSL). Developed by Netscape Communications
Corporation, the SSL security protocol provides data encryption,
server authentication, message integrity and client authentication
for TCP/IP connections, allowing client/server applications to
communicate in a way that prevents eavesdropping, tampering or
message forgery.
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SSL is built into all major web-browsing software, so simply
installing a digital certificate on the server side of the
communication will turn on the browser's SSL capabilities. The
protocol is available in both 40-bit and 128-bit strengths,
referring to the length of the "session key" generated by each
encrypted transaction.
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In order to establish an SSL session with a customer's browser,
your server has to be able to generate a public key and a private
key and have them authenticated by a certificate authority, such as
VeriSign (www.VeriSign.com), Thawte (www.Thawte.com), Tucows
(www.Tucows.com) or InstantSSL (www.InstantSSL.com). Your Web host
may include an arrangement with one if these authorities, or may
allow you to use its certificate.
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Processing Transactions
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Once your customer is willing and able to give you his or her
credit card information, you still have to make arrangements to be
able to process the transaction and receive your payment.
Obviously, credit card processing is a complicated process, and a
number of organizations can be involved, from both your bank and
the user's bank to a credit card processing company and the credit
card communications network.
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Your involvement in the processing operation will vary according
to how much of the responsibility you want to outsource. It can be
as simple as employing a "buy button" solution hosted by a third
party provider, where all you have to do is include a piece of HTML
code on your site and the processing company will send you a check.
But keep in mind that the more responsibility you take on yourself,
the smaller percentage of your profits you'll have to hand over to
service providers.
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In a more hands-on solution, many of the storefront-building
software solutions include tools and ongoing support services to
handle payment processing functions. Your Web host may have already
set up this sort of pre-arranged processing option. For storefronts
not equipped to provide payment processing, there are service
providers, such as IBill (www.IBill.com) or CCBill
(www.CCBill.com), designed to do just that. These providers charge
a scaling service that can reach as high as 15 percent, for their
services. And these charges can be avoided by setting up your own
merchant account.
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If you decide to handle most of the processing yourself, saving
many of the fees associated with outsourced payment processing,
you'll have to enable your Web server and applications to send and
receive information from the credit card network. In order to do
this, you'll have to obtain your own merchant ID and terminal ID,
numbers that will identify you and the source of your transactions.
These IDs can be obtained from a merchant bank by applying for a
merchant account enabled to receive payments by credit card. The
merchant bank will have relationships with acquiring banks that can
handle both credit card processing and Internet payments. Once the
merchant bank supplies you with merchant and terminal IDs, you'll
use these numbers to configure your payment software or provide
them to your outsourced processor.
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There are plenty of responsibilities beyond security involved in
running an e-commerce Web site, not including managing the supply
chain relationships and inventory and, of course, fulfilling your
customers' orders. But, when dealing with the sensitive data
involved in processing customers' credit card information, there
can be no question that earning the trust of your customers through
a comprehensive and responsible approach to security should be a
primary concern.
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Please refer following web sites for useful resources related
to web site hosting:
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http://www.vipwh.com
http://www.vippowernet.com
http://www.thehostingguide.com
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About Author:
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Paras Shah
Chief Technology Officer
VIP PowerNet, Inc.
Phone: (713)787-6501
Email: paras@vippowernet.com
Best Web Hosting http://www.vipwh.com
Business Ecommerce Web Hosting Paras Shah
Cheap Affordable Web Hosting Webmaster & SEO Expert
Web Hosting Multi Domain Pixel Advertising - Online Marketing and Advertising For Internet Business
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