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But it s also important to set expectations in corporate blogging. Our blog was a product blog, and we had to be clear that the blog was not going to respond to other issues such as policies or customer service issues. Once that was clear, readers understood that we weren t avoiding issues, but were keeping on topic. But we don t ignore inquiries either. If a reader posts an issue for customer service, we forward that, but don t post it. This way, the blog stays focused, yet we still answer questions. domain hosting

One other difficulty was being realistic about the time commitment necessary to make the blog successful. In addition to posting relevant material, as mentioned before, one should also be prepared to stay abreast of what s being said in the blogosphere. business hosting provider web

What have been the results in creating and maintaining the blog

In line with our overall goal, we are now more responsive to customers, and they know we listen to them. Instead of acting on hunches, we are more in touch with people. I think people really appreciate that. In addition, the company has opened up more internally, and there is more interest in experimenting with new media. We are currently looking into launching internal blogs. ecommerce hosting email

Movable Type, MT4, customer quote, success story, customer review, customer feedback, TBWA, MT for ad agencies, Laurie Coots, Ted Colgate, use case TBWA Case Study Movable Type Connects 258 Worldwide TBWA Offices TBWA

A leading advertising agency adopts Movable Type to foster collaboration, and open new lines of communication among its 9, 700 employees. Business Challenge: Connecting thousands of employees worldwide to increase collaboration and bridge communication silos. cheap web hosting

Results:

Movable Type has shifted TBWA s communication paradigm and: small business hosting

• Increased collaboration and communication among employees web hosting domains

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• Delivered company news more effectively hosting web hosting

Customer Profile

TBWA is a global advertising network that provides brand management, communications, and marketing solutions. The company is a recognized leader in the industry, winning countless awards for its innovative work. Named Global Agency of the Year 2006 by ADWEEK, TBWA s clients include Absolut, Adidas, Apple, Mars, McDonald s, Michelin, and Nissan. web hosting plans

The Challenge

Compared to the intranet that we had before, Movable Type has given us a better solution in a fraction of the time, and we already have a 20-fold increase in participation. - Laurie Coots, Chief Marketing Officer Worldwide, TBWA With 258 offices in 77 countries, TBWA continually strives to grasp its collective knowledge, and encourage collaboration among its employees. They are searching for a way to easily connect thousands of employees worldwide, to help increase collaboration and bridge communication silos. We want working at our 9, 700-person company to feel like working at a 25-person company, with the same level of intimacy and connection, says Coots. web hosting business

Designed to work with the new Movable Type 4 blogging platform, the Movable Type Community Solution will benefit both you and your readers. web hosting email

Your readers

will become more engaged with the site, because they can share their favorite posts and content with the rest of the site, and even start their own conversations if you allow them. Powerful profile pages make a great starting point for community engagement by your community as well, showing off an individual s contributions, comments, and even the conversations that they ve gotten started. It s all the power of a social networking community, but in an environment that you control, which integrates with your existing site. dedicated web hosting

Your site can turn visitors into engaged, active members of the community. Your audience will be compelled to visit more frequently by MTCS s community, profile, and recommending tools. And even casual visitors get drawn in by automatic views of your site s most popular stories and posts. And you can offer commenting, recommending, and voting as a benefit of becoming a registered member, encouraging readers to sign up for your site. web hosting comparisons

Community Blogging

Want all the interactivity of a web forum, without the hassle of managing a free-for-all Movable Type Community Solution s Community Blogging allows your registered members to easily create their own posts and start discussion threads on their own. And robust community management features make it easy to ensure that the conversations follow your rules and standards for content. affordable web hosting

Member Registration Authentication

MTCS has built-in user registration, which reduces the potential for comment spam, but more importantly gives users benefits for becoming members. And Movable Type s built-in customizable reporting tools let you generate spreadsheet reports that show the growth of your membership, making it easy to measure your success. web hosting package

Recommendations

Letting your members tell the world what content they like is as easy as one click. MTCS has a powerful Recommendation feature which works just like popular sites like Digg. You ve seen sites from Amazon to Netflix use ratings and recommendations to create compelling community content, and MTCS brings that same power to your own site. web hosting provider

Community Buzz

Show your visitors the content that receives the most Recommendations over the last day, week, or for all time. Your community will help you create the most compelling presentations of your site, and your contributors and authors get direct feedback about what the community wants to see. multiple domain web hosting

Member Profiles

With MTCS, every member of your community can have a personalized profile page that s automatically updated. Profile pages keep track of an individual s comments, blog posts, and recommendations on your site and act as a perfect starting point for building a reputation and forming connections on your site. domain web hosting

The standard requirements for Movable Type are extended by the Movable Type Community Solution. web hosting providers

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• Support

Big Ideas deserve Movable Type. Powerful publishing platform

The perfect platform for building easy-to-maintain blog, web, and social media sites. web hosting php

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MT Enterprise Solution

The most widely-used enterprise blogging platform. low cost web hosting

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Find Out More MT Community Solution

Turn your readers into members of your community. business ecommerce web hosting

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• Encourage dialogue with member blogging personal web hosting

Upcoming Webinar Using Movable Type See More of Our Customers MT4 News Making the Business Case for Social Media

By Anil Dash What s it finally going to take to convince your company (or just your boss) to use blogs and other social media as business tools Well, we re providing the chance to talk to some of the experts who really understand these... Read More Recent Entries: reliable web hosting

• Making the Business Case for Social Media
• Jian Shuo Wang: Friends Around The World
• Choose to Help Schools
• Movable Type 4.01: Get Updated
• Movable Type = Enterprise 2.0

More Recently Updated MT Sites Six Apart

Movable Type is a Six Apart product. affordable web hosting and

MT Community

Visit movabletype.org, the community site for the Movable Type user, developer, designer, and professional. web hosting and domain

Just as a reminder -- Movable Type is now free for personal use, and if you have questions about a paid support license or a commercial use license, please feel free to get in touch. (In short: Don t let a license question keep you from securing your server.) web hosting and ecommerce

Thank You

While we strive to make sure the Movable Type platform is as secure and reliable as possible, software development always means having to make updates and improvements. We sincerely apologize for the inconvenience of having to update your blogging platform, and as a result have tried to make this process as straightforward as possible. web hosting multiple domains

October 2006 Archives

Oct 30 2006 web hosting services

A Flaky Blog Strategy That Works Previous

| News Blog | Next By Anil Dash | Comments (0) | TrackBacks (0) Every company that sells consumer goods has to have a page explaining the product. Gold Medal Flour s standard site is no exception, with the usual images you d expect, like a sack of flour and a perfectly browned pie in the background. web hosting

Gold Medal Flour

But humans have been working with flour for millenia, and the Gold Medal brand was established 125 years back just mentioning the product isn t going to grab many people s attention. More importantly, there s no narrative, no way for someone baking at home to form a connection with the brand. business web hosting

So what s the answer Let them bake cake. And baguettes. And biscuits. Gold Medal asked renowned baker Rose Levy Beranbaum to help tell their story in her blog, Real Baking with Rose. Rose has a well-established track record of being an excellent food writer; Her latest book is actually called The Bread Bible. An in just over a year of blogging, the site s grown a dedicated band of readers, who relish the interaction and dialogue with one of the leading lights in the baking world. website hosting services

Continue reading A Flaky Blog Strategy That Works. Oct 23 2006 hosting solutions

Cisco Changes Its Stripes Cisco Logos

A few weeks ago, networking giant Cisco announced that it was transforming its communcations, with the most visible part of the makeover being the launch of a new logo. As the discussion on Movable Type-powered design blogs such as Speak Up and Strategic Name Development indicated, Cisco s audience on the web was ready for a new visual direction for the company. The new logo was even designed specifically to be displayed correctly at very low resolution, as on a mobile device or in the little favorites icon in your browser. hosting plan

But the bigger news was the larger communications initiative taking advantage of the new web-based tools for interactivity: hosting package

The longer answer is, we re immensely greedy monsters! No, no, that s not right the truth is a lot simpler: If it s done right, making blogs work for businesses helps get more people blogging (that s our mission, remember ), and it makes a day at work just a little bit more pleasant for a lot of people. windows hosting

Using the tools they give you

As a result, we get a little bit of skepticism on both sides. People who are zealots, who see blogging as some kind of religion, say it can t possibly be real blogging if it s integrated with enterprise software or portals or Microsoft Office or things like that. And conservative technologists who want to manage risk in a global business say it can t possibly be a reliable business tool if it comes from a community of hackers and idealists and, well, troublemakers. domain transfer

We think we ve reached a good compromise if both sides are a little bit skeptical, but still willing to be pleasantly surprised. internet access

Updating web pages is still pretty damn difficult

Outside of the blogosphere s echo chamber, most people who want to publish a page on their intranet at work are still stuck asking a geek down the hall to make the changes, and then waiting 3 weeks for it to happen, and another 3 weeks for the fixes for the mistakes in the first update. Those people deserve a tool as powerful and simple as blogs, if only to help preserve their sanity. And just maybe, some of those people will start to think Hey, there really is something interesting about blogging. free domain

For the normal people, the ones who kind of maybe have heard of blogs, but certainly haven t tried them out yet themselves, discovering blogging as part of work will lead them to thinking about how blogs can change every part of their life. It s just like the millions of people who first used a web browser as part of their job, or the people who had an email address at work or school before they ever signed up for Hotmail or Gmail. email hosting

An obligation to the community

There s one final point that s probably worth mentioning: We bring blogs to businesses of every size because nobody else can. That s not bragging it s just a reflection of how new this medium (still!) is. The giant multi-billion-dollar technology companies don t care about blogging, so they aren t going to spend time and effort to educate people about it. (Especially if it comes at the expense of Groupware Knowledge Management Content Solution Server.) web design

And individuals who work with blogs don t have the resources to educate companies on a global scale about the potential of blogging, or to build up a sales and support team to back up business customers, or to partner with the Oracles and HPs and Intels of the world. We ve done all of these things, to show businesses that blogs are credible business tools. web service

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