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Fast Unveils Search Derivative Application For The Growing Online Directories And Classifieds Market

FAST AdVisor Enables Online Directories and Classified Publishers to Significantly Improve the Search and Discovery Capabilities of their Sites While Boosting Advertising Revenues

OSLO, Norway2 September 2004 Fast Search & Transfer (FAST) (OSE: FAST), the leading developer of enterprise search and real-time alerting technologies, today announced FAST AdVisor, an enterprise-wide software solution that facilitates the introduction between buyers and suppliers for Internet Yellow Pages (IYP), Business to Consumer (B2C) and Business to Business (B2B) verticals, online classifieds, and traditional publishers. By improving the overall search experience, consumers can now more quickly discover relevant information, and advertisers can more accurately connect to these customers and increase the volume of qualified leads to their sites. This in turn drives greater advertising revenue streams for the online directories and publishers.
Leveraging FAST ESP, FASTs award-winning enterprise search platform, FAST AdVisor aggregates information from any structured and unstructured data source, including not only the publishers own proprietary content, but also advertiser, third-party and web content. It provides organizations with a flexible and powerful relevancy framework that allows them meet their business and advertising objectives by controlling the user experience through InPerspective, FASTs rank tuning module, while consistently providing the user with superior search results. FAST AdVisor also includes advanced navigation and drill down capabilities, allowing users to do multi-level sorting of their search results by a variety of parameters. For example, when looking at job listings, the user could navigate or sort on title, pay, date, and location (such as geography and distance), enabling them to find the most relevant jobs within their local area or within a radius of a specific location. Using multi-level sorting, the end-user is in control of how the results are displayed, providing the most important and most relevant information for that end-user. And the business manager defines the rules for how advertisers are seen for example, by the level of investment, how long they have been a customer, etc.

Domain Hosting FAST AdVisor also includes powerful linguistics capabilities that ensure the end-user is quickly and easily able to find what they are looking for. These capabilities include multi-lingual dictionary and synonym management, spell-checking, plus a broad set of additional features. With the analytics and reporting features of FAST AdVisor, the online directory provider can tune the system based upon how end users are searching and navigating. Finally, the system also includes full administrative functions that allow the IT department to manage the system on a day-to-day basis.

Online users searching for local medical practices don't necessarily search using the big name search engines. Often they use local online yellow pages and directories for local searching. It is, therefore, important for a medical practice web site to be listed on any local online directory. Chamber of commerce web sites and town council sites often have listings of local businesses, and should not be overlooked by medical practice web sites.

Business Hosting Provider Web The flexibility of our FAST ESP technology is enabling FAST to take search to unprecedented levels with a new and innovative search derivative application (SDA) specifically for online directories and classified publishers, said Ali Riaz, FASTs chief operating officer. Jupiter Research expects online advertising from paid search, online classifieds, and display advertisements to grow from $6 billion in 2003 to over $15 billion in 2008. FAST AdVisor supplies IYPs and online directories with the tools required to collect these growing online advertising revenues by dramatically improving the search experience for their customers and by increasing business transactions for their advertisers.

Performance Domain from BuyDomains. to Begin Your Search Promoting Your Online Business Of all the strategies you use to promote your business online, the most important by far is search engine marketing. Search engine marketing (SEM) is a term that encompasses both paying for a prominent position in search engines and directories, as well as going through a process called search engine optimization to ensure that your site becomes visible through natural or "organic" means.

Ecommerce Hosting Email We expect local search to grow dramatically, and it is becoming increasingly important for online directories and classifieds publishers to provide the best possible search functionality to improve the user experience and to drive traffic and advertising revenues, commented Greg Sterling, Managing Editor and Program Manager at The Kelsey Group, a leading research firm specializing in Yellow Pages, electronic directories and local media. Search is becoming a kind of universal interface for these types of applications and FASTs platform and technology are state of the art.

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Cheap Web Hosting FAST AdVisor is the second of three planned Search Derivative Applications (SDAs) to be introduced to the market by FAST this year. Rather than requiring totally separate development efforts and implementation, FASTs SDAs are effectively developed based on the flexible framework of the FAST ESP platform. This increases FAST's development focus, improves efficiency in support resources, and minimizes investments in physical equipment. FAST AdVisor indexes source material from more than 225 data formats and 77 languages, and continuously monitors the information flow to ensure that new or updated information regularly refreshes the intelligence index.

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Small Business Hosting Fast Search & Transfer (FAST) has transformed enterprise search from a powerful, yet narrowly perceived function, into an enterprise-wide strategic and tactical capability of pivotal importance. FAST ESP and the FAST portfolio of solutions and SDAs are the latest in a line of FAST technology that marries a no-technical-boundaries approach with a clear understanding of real-world requirements, including extraordinary performance, precise accuracy, broad reach, and high return on investment. For FAST, the search never stops.

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Web Hosting Domains For further information on FAST AdVisor, please see: www.fastsearch.com/fastadvisor.

Web Hosting Domain Names About FAST

Domain Name Registration FAST creates the real-time search and filter technology solutions that are behind the scenes at the worlds best known companies with the most demanding search problems. FASTs flexible and scalable integrated technology platform elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT infrastructure. FASTs powerful enterprise search technology solutions are used by a wide range of global customers and partners, including AT&T, Cardinal Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Dell, Fidelity Investments, Findexa, FirstGov.gov (GSA), IBM, Knight Ridder, LexisNexis, Overture, Rakuten, Reed Elsevier, Reuters, Sensis, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.

Hosting Web Hosting FAST is headquartered in Norway and is publicly traded under the ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group operates globally with presence in Europe, the United States, and Japan. Additionally, the FAST Group has business partners and customers in a number of other locations, such as Brazil, Canada and Australia. For further information about FAST, please visit www.fastsearch.com.

Web Hosting Plans 2004 Fast Search & Transfer ASA - Fast Search & Transfer, FAST, FAST ESP, FAST Data Search, FAST Marketrac, and the FAST four-colored logo are trademarks of Fast Search & Transfer ASA. All rights reserved. FAST disclaims any proprietary interest in the marks and names of others. All other trademarks mentioned in this document are the property of their respective owners.

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